Medical Costs and Your Patients
Jan 18th
The recession has affected many people, and probably 95% of people I know have been affected by it in one way or another. Knowing trends that are expected to occur in 2010 will help your practice, and best of all help you to better structure your services to help your patients.
Don’t Quit
Jan 12th
I received this poem from my chemistry teacher during my grueling chemistry classes, and ever since I have kept it as a source of inspiration for when the times get rough. Especially when your in a position where you have to make it “happen”, this has guided me through the toughest of times.
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Holistic and Integrative Medical Marketing in 2010!
Jan 8th
Now that the New Year is here, it is important to get your game plan set and ready to move forward. It is old common wisdom that says if you plan for tomorrow today, then blah blah blah you know the rest. Marketing and promoting yourself is never easy, and you can have the biggest heart and the best healing skills, and find yourself out of a practice just due to this harsh business world we live in. So what are some things you can do now to make sure the year goes smooth?
Health Fair Communications
Dec 31st
I’ve heard of some clinicians being kicked out of a health fair for being too pushy. Some clinicians, particularly clinicians who offer free massages at health fairs, are straight forward in asking “do you want a free massage?”
“Free massage! Free massage??”
Creating Urgency in Medical Marketing
Dec 26th
If you ever wanted someone to do something for you without taking a year and a day, how do you do it? We all have things to do, and everyone has a “busy” schedule (unless you’re in your first year in college and taking 8 units a semester enjoying sleeping in ‘till noon!) One of my dental office clients had ask me to evaluate one of their fliers they were planned on passing out during a health fair.
Professional Networking For Health Professionals
Dec 22nd
Who can deny that word of mouth is one of the best promotional tools one can have to promote their services? If your looking for a way to meet new people and become well known within your community, then consider joining a professional networking group. Through my experience of working for a totally integrative holistic clinic, utilizing the power of professional networking was an excellent way to build up a network within the community.
Need to create interest at a trade show? Learn from an apple.
Dec 21st
Health fairs and trade shows are great opportunities to showcase your health practice and speak to people directly. The real question lies in the ability to showcase your booth and attract a crowd without seeming desperate.
Promoting your practice in a new city.
Dec 18th
I had a good friend ask me about things he could do to promote his clinic before he moved to the location he was going to practice in. What can you do to promote your clinic prior to moving to a new location?
What can your clinic do for New Year’s resolutions?
Dec 17th
It’s time to get ready for the New Year. What are you going to do to help keep your patients in shape?
Why do gyms spend tons of resources to get people excited for the gym and signed up for a 3 year membership?
It’s important to keep the flame going before the rain hits. In addition to exercising, people want to generally be healthier. That’s great because your clinic is perfect for doing that.
Are clinics really benefiting from promoting on the Internet?
Dec 15th
Whether you’ve been approached by a company offering SEO, or your brand new to the concept, there are common issues most practitioners are faced with. It can be really easy to go with a company that over promises and under delivers, so it is important to stay current and know if you are really getting what you deserve.
